Are you struggling with your copy? The words just won’t flow right or you just don’t know where to start? Trust me. I know how it feels. Whaaaa? You may well be thinking how would I know how you feel, after all I am a writer…it’s my job, how could I possibly find it a struggle? Well, here is a…
Category: Copywriting
How Cookies, Santa and A Glass of Milk Can Help You With Your Copy
What do the words ‘cookies and a glass of milk’ conjure up for you? For me, they take me back to my childhood days and make me feel warm, secure, comfortable and loved. Perhaps I am back in my first ever bedroom with teen pop star posters adoringly stuck on the walls with swathes of yellowing…
Help! Which Webinar Should I Attend?
Good question. Everyone and their dog appear to be offering free webinars nowadays don’t they? With the majority of them being approximately 90 minutes long (and annoyingly the first half usually just a spiel about the host) it can be hard to know where to choose to focus your time. After all, who has 90…
Do you like to ski? Even if you don’t I still think you will want to read this…
As winter is fast approaching (here in Europe anyway), it got me thinking about cosy winter hide-a-ways. You know the sort of thing. An off-the-beaten track (although near a handy convenience store) log cabin nestled atop a mountain with a stunning view. And inside you are all huddled up on a warm snug sofa in…
4 Tips to Help Kick-Start the Creative Process
The first thing you might be asking yourself is: what exactly is the creative process? Apparently, there are many different parts that make up the ‘creative process’ depending on what article you happen to be reading. But when it comes down to it, the creative process is really quite simple; it’s about being inspired, formulating an idea,…and…
9 Things You Really Should Know Before Writing Copy (one of which may surprise you!)
Generally, there are no rules which are absolutely set in stone when it comes to writing great copy, but there are a few things you need to be aware of when starting out for the first time. Hopefully this short article will guide you through some of the common pitfalls copywriters may experience, and what…