Everyone and their dog appear to be offering free webinars nowadays don’t they?
With the majority of them being approximately 90 minutes long (and annoyingly the first half usually just a spiel about the host) it can be hard to know where to choose to focus your time.
After all, who has 90 minutes to waste? Not me.
But I do have 90 minutes to invest.
No, not that type of investment, silly…I don’t want to buy a time share or some premium bonds thank you very much. But I certainly have time to invest in my business and myself.
Trust me, there are some real gems to be had out there. For a copywriter there is a rich seam of pure 24 carat gold waiting to be mined, even the hammy sales webinars have something to offer…even if it is to learn what NOT to do.
I was listening to a sales and marketing webinar just yesterday, it was brilliant. The host was selling his course on sales tips, yet was using all his strategies and tips in the script itself….literally giving his stuff away…FOR FREE!
Or course, you had to be a good listener to pick up all his hooks.
But its a good way to learn from the masters, don’t you think?
Seriously though, although I cannot tell you what webinars you should attend or not, it’s all fairly subjective; my tip would be to always take something away.
Really listen to what is being said (and remember what is not being said can be just as important).
I was taught this by an old boss some years ago. He was invited to so many conferences and events that he would often send me along in his place. Of course, at the time I would moan and groan…“not another lecture on financial services”…I would sooner watch paint dry. But I recall him saying to me once that even if I were to take away JUST ONE THING from the event that I didn’t know before, it would be worth it.
And you know what?
He was right.
It totally changed my perspective and I actually learned a shed load of stuff and met some great people. Since then I have always jumped at the opportunity to learn something new.
So, here’s the thing.
If you are looking to improve your copy, then listening and learning from people’s language patterns is a top way to do this (aka webinars or sales videos). Just like signing up to lots of copywriters email lists is a great way to learn too (you do, right?), listening is just as important as having a wide ranging reading list.
Now that’s something you can take away right there, from me.